ALTRUISM

Emphasize the social responsibility and moral obligation and commit contributing to society.

SINCERITY

Maintain honesty and reliability with customers and partners.

RESPECT-WORK

Advocate employees' love and focus on work, and pursue excellent work performance.

SOLIDARITY COOPERATION

Value teamwork and collective strength, and encourage cooperation and sharing among employees.

INNVATION

Encourage innovative thinking and continuous improvement, and seek new methods and technologies to enhance business operations.

PASSION

Inspire enthusiasm and motivation in employees, and maintain an optimistic and determined attitude in the face of challenges.